👋 Say Hello

I’m Kunal Mirchandani,

Based in Sydney, Australia

I help businesses make smarter decisions by designing and implementing robust digital measurement frameworks. With over eight years of experience, I specialise in the Adobe and Google analytics stacks, focusing on everything from technical data implementation to translating complex insights into clear, actionable strategies that drive growth.

Experience

Senior Digital Analyst

Allianz Australia

2022 - Present

Configured Adobe Analytics and GA4 tracking for funnel optimisation; conducted data audits and A/B testing to lift conversions and reduce drop-off via personalised audience routing.

Senior Digital Analyst

Allianz Australia

2022 - Present

Configured Adobe Analytics and GA4 tracking for funnel optimisation; conducted data audits and A/B testing to lift conversions and reduce drop-off via personalised audience routing.

Senior Digital Analyst

Woolworths Group

2018 - 2022

Designed measurement frameworks for e-comm journeys, implementing data layers in GTM for clean signals; partnered with squads to activate insights, improving CVR and aligning with business OKRs.

Senior Digital Analyst

Woolworths Group

2018 - 2022

Designed measurement frameworks for e-comm journeys, implementing data layers in GTM for clean signals; partnered with squads to activate insights, improving CVR and aligning with business OKRs.

Data Analyst

Optus

2017 - 2018

Optimised cross-channel tagging (Google Ads, Meta, Bing) via GTM audits; built Looker dashboards tying spend to KPIs, reducing CAC by 27% through data-driven reallocations.

Data Analyst

Optus

2017 - 2018

Optimised cross-channel tagging (Google Ads, Meta, Bing) via GTM audits; built Looker dashboards tying spend to KPIs, reducing CAC by 27% through data-driven reallocations.

Education

Bachelor of Commerce, Marketing

University of New South Wales | Graduated 2007 with Distinction

2018 - 2019

Focused on data-driven marketing strategies and consumer insights, with practical projects in analytics and optimization.

Contact

Let's Get in Touch!

Contact No

+61 405 725 780

hello@kunal.au

Address

Sydney, Australia